Client Overview
Huckletree is a prominent flexible workspace operator dedicated to fostering innovative communities where forward-thinking companies can thrive. As they expanded their portfolio to accommodate a growing client base, their data management and visibility challenges also grew, creating a need for a unified view of vacancies and member insights.
“Koho bridges multiple internal systems and surfaces insights that weren't available to us before. It's saved us from needing to engage additional data analyst resource, and provided us with a single source of truth for reporting across the organisation - It's been a game changer.”
- Yvonne Eruteya, Chief Financial Officer, Huckletree
Challenge
Despite leveraging well-known CRMs and member billing platforms, Huckletree struggled with:
- Isolated Data: Marketing and sales platforms were siloed, making day-to-day visibility difficult.
- Cumbersome Reporting: Simple analytics often required hours of manual data extraction and reconciliation.
- Limited Portfolio Insights: Failing to spot upcoming vacancies quickly meant sales teams couldn't pre-emptively plan campaigns or allocate marketing spend effectively.
- Risk of Escalating Costs: Without real-time, accurate data, Huckletree risked overspending on underperforming campaigns and missing opportunities to manage vacancies more efficiently.
They needed an intuitive way to unify their data sources and cut through the noise so that leaders could make data-driven decisions without delay—ultimately lowering the cost of sales.
Koho's Solution
Koho provided Huckletree with an integrated data platform that consolidated their disparate systems into one cohesive reporting structure. Here's how it worked:
- Data Integration and Health Checks - Koho connected Huckletree's sales and marketing platforms, billing systems, and CRM records. Koho's Data Health feature automatically flagged duplications, inaccuracies, or missing fields, ensuring every stakeholder could rely on trustworthy data.
- Single Source of Truth - With real-time dashboards for occupancy trends, deal pipelines, and membership data, Huckletree's teams no longer had to jump between multiple tools to piece together insights.
- Proactive Vacancy Management - By spotting upcoming vacancies early, Huckletree could pivot their marketing spend more efficiently—investing in campaigns that directly addressed spaces about to become vacant, rather than spreading budget thin across less urgent areas.
- Automated Reporting - Instead of painstaking manual report generation, Huckletree's leadership enjoyed automated, dynamic dashboards that updated in real time—significantly reducing time spent on data aggregation and enabling quick course corrections.
Results
- 26% Reduction in Cost of Sales - By targeting marketing spend towards imminent vacancies, within weeks of onboarding Koho, Huckletree's sales and marketing teams trimmed wasted budget and boosted campaign relevance - lowering their overall cost of sales from inbound channels by 26%.
- 82% Reduction in Reporting Time - With Koho's unified data and automated dashboards, Huckletree freed up hours previously lost to manual data tasks, allowing staff to focus on strategic initiatives and member engagement.
- Greater Visibility into Vacancies - Thanks to consolidated dashboards, teams gained a clear, portfolio-wide view of upcoming vacancies. This allowed more precise planning, shortened void periods, and improved revenue predictability.
- Faster, More Confident Decision-Making - Huckletree's leadership could now make strategic calls based on accurate, unified data - no more second-guessing figures or waiting on manual reports.
- Reduced Reliance on External Analysts - With Koho's automated data health checks and real-time analytics, Huckletree saved on hiring additional data specialists. Teams felt empowered to interpret metrics in-house, without constant external support.
Conclusion
By unifying Huckletree's sales, marketing, and CRM data—and ensuring optimal data health—Koho helped them lower their cost of sales, drastically reduce reporting time, and gain the clarity needed to drive strategic decisions. The partnership underscores how a single source of truth can transform everyday operations, bolster financial efficiency, and create sustainable growth in the flexible workspace sector.
**Struggling with siloed data, inconsistent reporting, or unclear vacancy insights?**Koho's platform is designed to bring scattered information together, making it easy to spot trends and respond quickly. Reach out today to learn how we can help you achieve the same kind of results Huckletree experienced—and take the guesswork out of your decision-making.
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